SEOYUN JANG

Seoyun Jang is a graphic designer and artist based between New York and Seoul. She works across branding, visual design, and UI/UX, focusing on creating thoughtful and intuitive digital experiences.

Currently pursuing a BFA in Communication Design at Parsons, she combines creative vision with strategic thinking to produce clear and meaningful work.


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Innisfree

Date: Fall 2025
Details: UI/UX, Branding
The redesign aims to restore Innisfree’s authentic, eco-friendly identity by unifying its logo, color, packaging, and web design.
By simplifying the user experience and enhancing product differentiation, the new design ensures the brand feels contemporary and refined, while remaining faithful to its sustainable ethos.